In the modern equipment industry, customer relationships are everything. But managing those relationships effectively requires more than just a CRM—it requires connected intelligence. That’s where Blackhawk comes in.

Our telematics platform doesn’t just track machines—it connects them directly to your CRM, turning raw equipment data into actionable insights. Whether you’re using HubSpot, Salesforce, Microsoft Dynamics 365, or another CRM, Blackhawk acts as the catalyst for smarter sales, proactive service, and deeper customer engagement.

The CRM as a Strategic Hub

Your CRM is the nerve center of your customer operations. It’s where sales, aftersales and marketing teams collaborate to deliver value. But without real-time data from the field, your CRM is flying blind.

Blackhawk bridges that gap by feeding live machine data—like engine hours, GPS location, and service alerts—directly into your CRM platform. This transforms your CRM from a static database into a dynamic engagement engine.

Real-World Impact: Youngman Richardson’s CRM Transformation (on HubSpot)

Youngman Richardson (YR), a leading New Zealand equipment distributor, needed a way to grow aftersales revenue and improve customer retention. With hundreds of machines deployed across the country, they turned to Blackhawk to power their branded telematics platform, YR Connect.

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The real transformation came when YR Connect was integrated with their CRM—in this case, HubSpot.

What the Integration Enabled:

• Automated Service Triggers: When a machine hits a service milestone, the CRM automatically creates a task or ticket—ensuring no opportunity is missed.
• Customer Intelligence: Reps can see which machines are being heavily used, where they’re located, and when they’re due for replacement.
• Marketing Automation: The CRM segments customers based on machine usage, enabling targeted campaigns that drive parts sales and service bookings.
• Unified Customer View: Every machine, every interaction, every opportunity—visible in one place.

Flexible CRM Compatibility:

While HubSpot is a great example for many mid-sized dealerships due to its ease of use and affordability, Blackhawk integrations are CRM-agnostic.

We also work with enterprise platforms like:

• Salesforce: Ideal for larger dealerships and multi-branch groups that require more customization and scalability.
• Microsoft Dynamics 365: A popular choice for organizations already using Microsoft for finance, ERP, and other business systems.
• Other CRMs: Including Zoho, Pipedrive, and industry-specific DMS or ERP systems with CRM modules.

Our open API and flexible integration approach make it easy for Blackhawk to slot into your existing technology stack—regardless of the CRM you use.

Blackhawk + Your CRM: A Connected Customer Experience

When Blackhawk integrates with your CRM—whether HubSpot, Salesforce, Dynamics, or others—your CRM becomes more than a database. It becomes a real-time decision engine.

Here’s how:

• Sales teams know which machines are being used most and where—helping them prioritize outreach.
• Service teams get alerts when machines hit maintenance thresholds—automatically logged as tasks, tickets, or service cases.
• Marketing teams can launch campaigns based on actual machine behavior, not just assumptions.
• Executives get a full view of customer health, asset utilization, and revenue opportunities—all in one place.

Becoming Part of Your IT Ecosystem

Blackhawk is built to integrate—not just with CRMs but with your ERP, inventory management, DMS, and customer portals. We provide secure, scalable, API-driven integration that ensures data flows seamlessly across your organization.

This makes Blackhawk more than a telematics platform. It becomes a core component of your dealership’s digital ecosystem—empowering every team to work smarter, faster, and more collaboratively.

The Future of CRM is Connected

As the industry evolves, the most successful equipment dealers will be those who connect the dots—between machines, customers, and teams.

With Blackhawk and your CRM—whether HubSpot, Salesforce, Dynamics, or any other platform—your dealership can turn aftersales data into actionable business outcomes.

Want to learn more?
Contact Blackhawk to discuss how we integrate with your CRM and help you grow your aftersales revenue.

• Read our YR Connect Case Study
• Visit our Dealership solutions or Workshops pages
• Read about our aftersales growth engine
• Or visit our dedicated NEEDME.com website.