Bauma is the world’s largest trade fair for construction machinery, mining equipment, and industrial technology, bringing together over 600,000 attendees and 3,500+ exhibitors from across the globe. It’s where the future of heavy equipment is shaped—with advancements in IoT, telematics, electrification, and AI-driven fleet management taking center stage. Bauma is the perfect place to meet with OEMs, dealers, and fleet operators looking to digitally transform their equipment operations.

What if you could create a high-performance aftersales business with automated, predictive offers, loyalty built-in, repeat revenue predictable, and no need to build tech from scratch?

That’s the future suppliers are starting to expect. And it’s exactly what we’re focused on at Blackhawk.

We’re heading to Bauma 2025 to meet with suppliers, leasing providers, and aftersales leaders who are ready to shift from transactional to recurring revenue, without losing brand control. We won’t have a booth, our team is on the ground, connecting directly.

If you’re attending and want to talk about where aftersales is heading, we’d be glad to set up a time. Send a quick message to book a time during the show.

📅 April 7 – 13, 2025 | 📍 Messe München, Germany

👉 Reach out to connect:
✉️ James Oliver, VP Sales – EMEA
📧 james.oliver@blackhawk.io